Story Marketing Blog

Welcome to our story marketing blog. Watch out for an inspiring new story every fortnight.

Story Marketing Blog

Watch out for an inspiring new story every fortnight.

Greg Foran Air New Zealand
June 17, 2020

Narrative and Numbers

Narrative in business - here's an example of how storytelling could have changed the effect of one important email. Let me start with one of the best business quotes I have read recently, from bestselling author…
Donald Miller with StoryBrand books
Brand Storytelling
June 2, 2020

The StoryBrand Influence

One of the best marketing books I have ever read is Donald Miller’s Building a StoryBrand. Whether you are a professional marketer, a small business owner, or just starting out with a marketing plan, creating your…
Story IQ the curiosity gap
Content Marketing
May 25, 2020

The Curiosity Gap

We are born curious. As infants and children our curiosity has no end – it’s how we learn about the big wide world we have been brought into. As adults, we regularly consume information and scroll…
Hand coming out of cardboard box holding lightbulb Story IQ
January 2, 2020

Why Hire a Marketing Agency?

The first thing you need when you have a business, is customers. Without customers you don’t have a business. But why hire a marketing agency? Because before you can sell your product or service, you need…
vineyard Marlborough Sauvignon Blanc the terroir of branding Story IQ
Brand Storytelling
November 15, 2019

The terroir of branding.

In early November, Marlborough winemakers raised a glass to celebrate the trademarking of the Appellation Marlborough Wine (AMW) certificate in international markets. The AMW label ensures global consumers that 100% of the Sauvignon Blanc in that…

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