Story Marketing Blog

Welcome to our story marketing blog. Watch out for an inspiring new story every fortnight.

Story Marketing Blog

Watch out for an inspiring new story every fortnight.

Why hire a marketing agency
Marketing
June 2, 2020

Why Hire a Marketing Agency?

The first thing you need when you have a business, is customers. Without customers you…
Read More
StoryIQ kindness
Neuroscience
May 7, 2020

Kindness during Covid-19 lockdown

I've been thinking about kindness. I’ve never written a blog post like this before. Personal…
Read More
Dance with uncertainty
Marketing
April 5, 2020

Become a better marketer – dance with uncertainty.

Good dancers are amazing to watch. A great dancer embraces each of the points of…
Read More
fear and hope
Leadership
March 19, 2020

Fear is contagious. So is hope.

The beauty and simplicity of the above quote struck me while reading an article by…
Read More
Baseball pitcher
Marketing
March 11, 2020

A 4-step marketing process to score a home run.

It happens in the movies. A hard-working guy slogs through the days failing to win…
Read More
Narrative strategies for leaders
Leadership
February 12, 2020

6 narrative strategies for business leaders.

If you lead your staff using proven narrative strategies, you’ll get results. Microsoft does it.…
Read More
Tell an effective narrative with Story IQ
Brand Storytelling
January 28, 2020

What do Trump, Oprah and Steve Jobs have in common?

They each illustrate the power of an effective narrative. We may not like the narrative,…
Read More
vineyard Marlborough Sauvignon Blanc the terroir of branding Story IQ
Brand Storytelling
November 15, 2019

The terroir of branding.

In early November, Marlborough winemakers raised a glass to celebrate the trademarking of the Appellation…
Read More
Frederick the Great, potato king, rebranding the potato Story IQ
Rebranding
October 31, 2019

The Law of Scarcity and the rebranding of the potato.

Here's a tale from the 1700's that beautifully demonstrates the Law of Scarcity. Old Frederick…
Read More
Story IQ visual storytelling Muriwai Beach through horses ears
Brand Storytelling
October 10, 2019

Visual storytelling – put your customers in the picture.

My favourite thing on Facebook - and probably the entire worldwide web if I’m completely…
Read More
Story IQ brain lights
Neuroscience
September 9, 2019

The brain science of storytelling.

We devour books, binge watch TV series, and pay millions of dollars to watch movies.…
Read More
The team from Thankyou brands
Marketing
September 2, 2019

Purposeful storytelling and Thankyou brands.

In a recent interview, millennial expert Jason Dorsey made this observation about Gen Z (those…
Read More
Richard Branson stoytelling Story IQ
Leadership
August 27, 2019

Why every CEO needs to be a great storyteller.

What makes a CEO a great storyteller? Let's say you're at an event, and someone…
Read More
Story IW medici effect
Marketing
August 5, 2019

The Medici Story and the Innovation Intersection

Today's brand visibility is being found when two seemingly disparate categories collide in unexpected ways,…
Read More
Story IQ
Marketing
July 18, 2019

Stuck in a rut? 6 ways to get your brand back on track.

Do you feel as though your business or brand is stuck in a rut? Are…
Read More
little girl with giant jellyfish in sky storytelling
Marketing
June 27, 2019

How to use ‘wonder gestures’ to build your brand

Today I’m going to tell you about using ‘wonder gestures’ to help create a ‘wonder…
Read More
Story IQ: Cirque De Soil
Brand Storytelling
June 17, 2019

How to give your brand the ‘wonder dimension’

Brands today need to create a ‘wonder dimension’.  How else can they expect to stand…
Read More
Story IQ Balinese girl drawing
Brand Storytelling
May 21, 2019

A lesson from Fernando in storifying service

Even when on holiday, I’m always finding ways in which stories infiltrate both our business…
Read More
Arabian Nights and the Case for Serialised Content- Story IQ Content Marketing
Content Marketing
May 12, 2019

Arabian Nights and the case for serialised content

Most of us have felt the pull of serialised content on Netflix in recent years,…
Read More
Dominos Radically transparent, up-front marketing. Story IQ
Content Marketing
April 12, 2019

Radically transparent content marketing

I’ve always been a great believer in the power of radical transparency in content marketing,…
Read More
driver in brain Who's really in control of your marketing? You? Think again. Story IQ
Marketing
March 27, 2019

Who’s really in control of your marketing? You?

I’ve just finished reading a brilliant book by Mark Schaefer called “Marketing Rebellion: The Most…
Read More
Felix Baumgartner Story IQ
Brand Storytelling
March 12, 2019

Skydiver Felix Baumgartner didn’t feel a thing

On the 14th of October 2012 Austrian daredevil Felix Baumgartner became the first skydiver to…
Read More
Story IQ How to choose a marketing agency
Marketing
March 2, 2019

How To Choose a Marketing Agency

If you’re here, you’ve probably read Why Hire a Marketing Agency and now want to…
Read More
What is marketing
Marketing
February 25, 2019

What is marketing?

Marketing is a link that connects people who want something to companies that sell it.…
Read More
Marketing strategy
Marketing
February 18, 2019

How to Create a Marketing Strategy

How you create a marketing strategy – a good one – is critical to the…
Read More