Story Marketing Blog

Welcome to our story marketing blog. Every couple of weeks there is an original new article posted.

From tips on how to create better content to how a story started a $500 million business – it’s all here in our story marketing blog.

Can I add other stuff in here and have outbound links, internal links and more text without it being seen? We help CEOs and their executive teams align around a high-level narrative that clarifies strategy and powers success – in sales, marketing, fundraising, product development, and recruiting. Supercharge business growth through the power of storytelling. Make sure your content is story based, not fact based. We’re in the business of remembering, and story frameworks help prospects retain the information we’re communicating. Stories are more powerful than facts because they fully engage the brain. Which means that you are literally using more of your brain when you are listening to a story. And because you are having a richer brain event, you enjoy the experience more, you understand the information more deeply, and retain it for longer. Bigger than any tagline or campaign idea, it’s a core truth that can’t be disputed because it’s based on beliefs we all share. 

Story Marketing Blog

Watch out for an inspiring new story every fortnight.

Greg Foran Air New Zealand
Leadership
June 17, 2020

Narrative and Numbers

Narrative in business - here's an example of how storytelling could have changed the effect of one important email. Let me start with one of the best business quotes I have read recently, from bestselling author…
Donald Miller with StoryBrand books
Brand Storytelling
June 2, 2020

The StoryBrand Influence

One of the best marketing books I have ever read is Donald Miller’s Building a StoryBrand. Whether you are a professional marketer, a small business owner, or just starting out with a marketing plan, creating your…
Story IQ the curiosity gap
Content Marketing
May 25, 2020

The Curiosity Gap

We are born curious. As infants and children our curiosity has no end – it’s how we learn about the big wide world we have been brought into. As adults, we regularly consume information and scroll…
Nurse wearing mask
Neuroscience
May 7, 2020

Kindness

I've been thinking about kindness. I’ve never written a blog post like this before. Personal and a little political. But I've been thinking about kindness and what it really means because I have been deeply disturbed…
Hand coming out of cardboard box holding lightbulb Story IQ
Marketing
January 2, 2020

Why Hire a Marketing Agency?

The first thing you need when you have a business, is customers. Without customers you don’t have a business. But why hire a marketing agency? Because before you can sell your product or service, you need…
vineyard Marlborough Sauvignon Blanc the terroir of branding Story IQ
Brand Storytelling
November 15, 2019

The terroir of branding.

In early November, Marlborough winemakers raised a glass to celebrate the trademarking of the Appellation Marlborough Wine (AMW) certificate in international markets. The AMW label ensures global consumers that 100% of the Sauvignon Blanc in that…
astronaut and monster Why your brand story needs a villain - Story IQ
Brand Storytelling
April 4, 2019

Heroes and villains

Let’s talk about some of the greatest heroes and villains of all time. There are heroes and villains in every great movie: Godfather, Schindler’s List, Lawrence of Arabia, Citizen Kane, Psycho, Silence of the Lambs, Star…

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