This book will radically transform the way you market your business with a unique 7-step differentiation system.

Steve Ballantyne is no newbie – he’s been a brand strategist for 30 years, generating $175 million revenue in his companies. In his new book he shares insights on how to radically stand out, and grow your business faster.



This book will radically transform the way you market your business with a unique 7-step differentiation system.

Steve Ballantyne is no newbie – he’s been a brand strategist for 30 years, generating $175 million revenue in his companies. In his new book he shares insights on how to radically stand out, and grow your business faster.



A proven differentiation system to help you radically stand out, get a competitive edge and increase sales and margins.


Over the last 30 years I've worked with over 200 brands. I've also generated more than $175 million revenue in businesses I’ve founded.


Hello, I’m Steve Ballantyne.

I’m no newbie. All that experience – battles, failures and successes – has given me the knowledge and deep understanding of marketing that you won’t get from three years of social media influencing.

From startups to SME's and corporates, I’ve helped businesses:

• refresh and reposition their brands
• create engaging brand stories and content
• launch new products and services
• develop effective and consistent brand messaging
• optimise their marketing for growth
• lower their cost of client acquisition
• gain a deeper understanding of their customers

This book includes unconventional ideas and strategies that I normally charge my clients thousands of dollars for.

What's in this unconventional book?

  • Over 80 examples of companies who have used radical strategies to differentiate themselves.
  • Loads of practical marketing ideas and strategies I have formulated from working with over 200 customers over a 30 year period. Advice I normally charge thousands of dollars for.
  • The latest research on why our brains are wired for contrast and difference.
  • Loads of inspiring quotes, anecdotes and imagery.

You’ll also discover:

  • Why businesses need to be radically different to succeed.
  • Why you should stop focusing on what your competition is doing.
  • Why being a me-too business or brand doesn’t work.
  • The importance of having a contrarian mindset.
  • How to identify your brand’s unique position in the marketplace.

The 7-step differentiation system you will learn about in the book