Steve Ballantyne is no newbie – he’s been a brand strategist for 30 years, generating $175 million revenue in his companies. In his new book he shares insights on how to radically stand out, and grow your business faster.
This book will radically transform the way you market your business with a unique 7-step differentiation system.
What's in this unconventional book?
- Over 80 examples of companies who have used radical strategies to differentiate themselves.
- Loads of practical marketing ideas and strategies I have formulated from working with over 200 customers over a 30 year period. Advice I normally charge thousands of dollars for.
- The latest research on why our brains are wired for contrast and difference.
- Loads of inspiring quotes, anecdotes and imagery.
You’ll also discover:
- Why businesses need to be radically different to succeed.
- Why you should stop focusing on what your competition is doing.
- Why being a me-too business or brand doesn’t work.
- The importance of having a contrarian mindset.
- How to identify your brand’s unique position in the marketplace.