Take a look in the cupboard

Sometimes the biggest difference a company can make to their bottom line is to remove their makeup and step outside with bare skin. This is a lesson we taught Corporate Consumables when they approached us with their desire for a full brand face-lift – that means new name, new logo and new website and digital asset design.

What we discovered

As one of NZ’s top suppliers of office consumables, they knew something needed to be done to their offering… But they didn’t need a lift, they needed to accentuate what they already had. There’s a difference.

It was time for them to go bare and take the less is more approach to marketing.

What we did about it

The desired look was a friendly, accessible and modern complexion. The answer? To present an unpretentious, down-to-earth manner by building a brand message that is customer-centric and benefit driven. So, instead of going fancy and gimmicky, we went traditional and unambiguous with their brand name – The Office Supply Cupboard. To offset the simplicity of the brand name, we used vibrant colours for a contemporary feel.

And the result?

The new name and identity told a story. It was memorable, tangible and links to something we all understand at a basic level. We integrated the name, graphics and direct mail launch pack with integrity, making the brand story stand out miles apart in its category.

This project was completed by BallantyneTaylor – the B2B marketing agency founded by our director Steve Ballantyne and Greg Taylor.