Story Marketing Blog

Watch out for an inspiring new story every week.

Steve Ballantyne writes a great marketing blog that helps CEOs and their executive teams align around a high-level narrative that clarifies strategy and powers success, in sales, marketing, fundraising, web design, product development and recruitment.  Our team is led by Steve Ballantyne. and his talented team of strategists, writers and designers help companies connect with the heart and soul of their brand, or what we call the “moral of your story”. Bigger than any tagline or campaign idea, it’s a core truth that can’t be disputed because it’s based on beliefs we all share. With a free strategy consultation you will learn how to connect with the heart and soul of your brand, what we call the moral of your story. Bigger than any tagline or campaign idea, it’s a core truth that can’t be disputed because it’s based on beliefs we all share. Many small businesses struggle with knowing how to communicate their messaging effectively so customers pay attention. We walk businesses through a storytelling framework to help get their brand message right, so their customers are driven to listen, and their businesses start growing.

Story Marketing Blog

Watch out for an inspiring new story every week.

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Miniature man standing on blank jigsaw puzzle piece missing
Marketing
February 25, 2019

What is marketing?

Marketing is a link that connects people who want something to companies that sell it. If a company does a good job of marketing their product, they shouldn’t need anyone to sell it. Or, in the…

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