December 9, 2019
What’s in your sacred bundle?
A two-foot long grizzly bear’s paw, a red flannel and an old twist of tobacco.…
Read More
Welcome to our blog. Watch out for an inspiring new story every week.
Story Marketing Blog
Story Marketing Blog
Watch out for an inspiring new story every week.
November 15, 2019
The terroir of branding.
In early November, Marlborough winemakers raised a glass to celebrate the trademarking of the Appellation…
Read More
October 31, 2019
The Law of Scarcity and the rebranding of the potato.
Here's a tale from the 1700's that beautifully demonstrates the Law of Scarcity. Old Frederick…
Read More
October 10, 2019
Visual storytelling – put your customers in the picture.
My favourite thing on Facebook - and probably the entire worldwide web if I’m completely…
Read More
October 2, 2019
Powerful story beginnings that captivate.
Powerful beginnings are the thrust of any good story. I love spending a night out…
Read More
September 9, 2019
The brain science of storytelling.
We devour books, binge watch TV series, and pay millions of dollars to watch movies.…
Read More
September 2, 2019
Purposeful storytelling and Thankyou brands.
In a recent interview, millennial expert Jason Dorsey made this observation about Gen Z (those…
Read More
August 26, 2019
Why every CEO needs to be a great storyteller.
What makes a CEO a great storyteller? Let's say you're at an event, and someone…
Read More
August 5, 2019
The Medici Story and the Innovation Intersection
Today's brand visibility is being found when two seemingly disparate categories collide in unexpected ways,…
Read More
July 18, 2019
Stuck in a rut? 6 ways to get your brand back on track.
Do you feel as though your business or brand is stuck in a rut? Are…
Read More
July 9, 2019
The 3 most important stories in your business
As a business owner or brand manager there are tons of stories you can tell…
Read More
June 27, 2019
How to use ‘wonder gestures’ to build your brand
Today I’m going to tell you about using ‘wonder gestures’ to help create a ‘wonder…
Read More
June 17, 2019
How to give your brand the ‘wonder dimension’
Brands today need to create a ‘wonder dimension’. How else can they expect to stand…
Read More
June 6, 2019
Why your About page needs an overhaul
Everything you think you know about writing your ‘About’ page is wrong. You can do…
Read More
May 29, 2019
Participatory storytelling at the Empathy Museum
I came across a blog post recently about the Empathy Museum and was intrigued. A…
Read More
May 21, 2019
A lesson from Fernando in storifying service
Even when on holiday, I’m always finding ways in which stories infiltrate both our business…
Read More
May 12, 2019
Arabian Nights and the case for serialised content
Most of us have felt the pull of serialised content on Netflix in recent years,…
Read More
April 29, 2019
The legend of Hemingway’s six word novel
There’s a literary legend that Ernest Hemingway was once sitting in a bar in the…
Read More
April 12, 2019
Radically transparent content marketing
I’ve always been a great believer in the power of radical transparency in content marketing,…
Read More
April 4, 2019
Why your brand story needs heroes and villains
Let’s talk for a moment about some of the greatest movies of all time. The…
Read More
March 27, 2019
Who’s really in control of your marketing? You?
I’ve just finished reading a brilliant book by Mark Schaefer called “Marketing Rebellion: The Most…
Read More
March 21, 2019
Are you telling overdog or underdog stories?
I attended a function recently and was introduced to a guy I hadn’t met before.…
Read More
March 12, 2019
Skydiver Felix Baumgartner didn’t feel a thing
On the 14th of October 2012 Austrian daredevil Felix Baumgartner became the first skydiver to…
Read More
March 7, 2019
The curious appeal of sweet and salty stories
I’m not a big popcorn eater but I do have a weakness for Sweet and…
Read More
February 15, 2019
Forget storytelling and start storymaking!
Imagine for a moment, that you have invented something totally novel that will revolutionise the…
Read More
February 8, 2019
Content marketing lessons from Dr Seuss
Dr Seuss, one of the world’s greatest storytellers, can teach us Thing One and Thing…
Read More
February 4, 2019
Are customer stories the new case studies?
Content marketing is the single most cost-effective way to project to the world who you…
Read More
January 28, 2019
Are you telling your story or leaving it to chance?
You’re telling a story whether you know it or not. It’s been said time and…
Read More
January 20, 2019
Has your content marketing lost the plot?
There are seven model plots on which all storytelling is based. Are you using one…
Read More
January 13, 2019
Elevate your content marketing with storytelling
We all know that wading through the multitude of content on the internet can be…
Read More