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52 Stories Marketing Blog

Welcome to our blog. Watch out for an inspiring new story every week.

52 Stories Marketing Blog

Watch out for an inspiring new story every week.

Marketing
August 5, 2019

The Medici Effect. A new way to think about innovation.

Why purple cows are no longer attracting attention.  In 2002 Seth Godin wrote his breakthrough…
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Marketing
July 18, 2019

6 ways to get your brand out of a rut

Feel like your brand or business is stuck in a rut? Are your marketing tactics…
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Marketing
June 27, 2019

How to use ‘wonder gestures’ to build your brand

In my last blog post I introduced the importance of giving your brand a ‘wonder…
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A lesson from Fernando in storifying service- Story IQ
Brand Storytelling
May 21, 2019

A lesson from Fernando in storifying service

Even when on holiday, I’m always finding ways in which stories infiltrate both our business…
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Arabian Nights and the Case for Serialised Content- Story IQ Content Marketing
Content Marketing
May 12, 2019

Arabian Nights and the case for serialised content

Most of us have felt the pull of serialised content on Netflix in recent years,…
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Radically transparent, up-front marketing. Story IQ
Content Marketing
April 12, 2019

Radically transparent content marketing

I’ve always been a great believer in the power of radical transparency in content marketing,…
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Who's really in control of your marketing? You? Think again. Story IQ
Marketing
March 27, 2019

Who’s really in control of your marketing? You?

I’ve just finished reading a brilliant book by Mark Schaefer called “Marketing Rebellion: The Most…
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Felix Baumgartner didn’t feel a thing- Story IQ
Brand Storytelling
March 12, 2019

Skydiver Felix Baumgartner didn’t feel a thing

On the 14th of October 2012 Austrian daredevil Felix Baumgartner became the first skydiver to…
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