fbpx

Story Marketing Blog

Welcome to our blog. Watch out for an inspiring new story every week.

Story Marketing Blog

Watch out for an inspiring new story every week.

Horses ears
Brand Storytelling
October 10, 2019

Visual storytelling – put your customers in the picture.

My favourite thing on Facebook - and probably the entire worldwide web if I’m completely…
Read More
Neuroscience
September 9, 2019

The brain science of storytelling.

We devour books, binge watch TV series, and pay millions of dollars to watch movies.…
Read More
The team from Thankyou brands
Marketing
September 2, 2019

Purposeful storytelling and Thankyou brands.

In a recent interview, millennial expert Jason Dorsey made this observation about Gen Z (those…
Read More
Richard Branson
Leadership
August 26, 2019

Why every CEO needs to be a great storyteller.

What makes a CEO a great storyteller? Let's say you're at an event, and someone…
Read More
Marketing
August 5, 2019

The Medici Story and the Innovation Intersection

Today's brand visibility is being found when two seemingly disparate categories collide in unexpected ways,…
Read More
ways to get your brand out of a rut
Marketing
July 18, 2019

6 ways to get your brand out of a rut.

Feel like your brand or business is stuck in a rut? Are your marketing tactics…
Read More
Marketing
June 27, 2019

How to use ‘wonder gestures’ to build your brand

In my last blog post I introduced the importance of giving your brand a ‘wonder…
Read More
A lesson from Fernando in storifying service- Story IQ
Brand Storytelling
May 21, 2019

A lesson from Fernando in storifying service

Even when on holiday, I’m always finding ways in which stories infiltrate both our business…
Read More
Arabian Nights and the Case for Serialised Content- Story IQ Content Marketing
Content Marketing
May 12, 2019

Arabian Nights and the case for serialised content

Most of us have felt the pull of serialised content on Netflix in recent years,…
Read More
Radically transparent, up-front marketing. Story IQ
Content Marketing
April 12, 2019

Radically transparent content marketing

I’ve always been a great believer in the power of radical transparency in content marketing,…
Read More
Who's really in control of your marketing? You? Think again. Story IQ
Marketing
March 27, 2019

Who’s really in control of your marketing? You?

I’ve just finished reading a brilliant book by Mark Schaefer called “Marketing Rebellion: The Most…
Read More
Felix Baumgartner didn’t feel a thing- Story IQ
Brand Storytelling
March 12, 2019

Skydiver Felix Baumgartner didn’t feel a thing

On the 14th of October 2012 Austrian daredevil Felix Baumgartner became the first skydiver to…
Read More