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52 Stories Blog

Watch out for an inspiring new story every week.

52 Stories Blog

Watch out for an inspiring new story every week.

Thank you for subscribing to our blog, please check your mailbox for our next post.

Marlborough Vineyard
Brand Storytelling
November 15, 2019

The terroir of branding.

In early November, Marlborough winemakers raised a glass to celebrate the trademarking of the Appellation…
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Frederick the Great, potato king, rebranding the potato Story IQ
Rebranding
October 31, 2019

The Law of Scarcity and the rebranding of the potato.

Here's a tale from the 1700's that beautifully demonstrates the Law of Scarcity. Old Frederick…
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Story IQ visual storytelling Muriwai Beach through horses ears
Brand Storytelling
October 10, 2019

Visual storytelling – put your customers in the picture.

My favourite thing on Facebook - and probably the entire worldwide web if I’m completely…
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Neuroscience
September 9, 2019

The brain science of storytelling.

We devour books, binge watch TV series, and pay millions of dollars to watch movies.…
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The team from Thankyou brands
Marketing
September 2, 2019

Purposeful storytelling and Thankyou brands.

In a recent interview, millennial expert Jason Dorsey made this observation about Gen Z (those…
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Richard Branson
Leadership
August 26, 2019

Why every CEO needs to be a great storyteller.

What makes a CEO a great storyteller? Let's say you're at an event, and someone…
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Marketing
August 5, 2019

The Medici Story and the Innovation Intersection

Today's brand visibility is being found when two seemingly disparate categories collide in unexpected ways,…
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ways to get your brand out of a rut
Marketing
July 18, 2019

Stuck in a rut? 6 ways to get your brand back on track.

Do you feel as though your business or brand is stuck in a rut? Are…
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Marketing
June 27, 2019

How to use ‘wonder gestures’ to build your brand

Today I’m going to tell you about using ‘wonder gestures’ to help create a ‘wonder…
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Story IQ: Cirque De Soil
Brand Storytelling
June 17, 2019

How to give your brand the ‘wonder dimension’

Brands today need to create a ‘wonder dimension’.  How else can they expect to stand…
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A lesson from Fernando in storifying service- Story IQ
Brand Storytelling
May 21, 2019

A lesson from Fernando in storifying service

Even when on holiday, I’m always finding ways in which stories infiltrate both our business…
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Arabian Nights and the Case for Serialised Content- Story IQ Content Marketing
Content Marketing
May 12, 2019

Arabian Nights and the case for serialised content

Most of us have felt the pull of serialised content on Netflix in recent years,…
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Radically transparent, up-front marketing. Story IQ
Content Marketing
April 12, 2019

Radically transparent content marketing

I’ve always been a great believer in the power of radical transparency in content marketing,…
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Who's really in control of your marketing? You? Think again. Story IQ
Marketing
March 27, 2019

Who’s really in control of your marketing? You?

I’ve just finished reading a brilliant book by Mark Schaefer called “Marketing Rebellion: The Most…
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Felix Baumgartner didn’t feel a thing- Story IQ
Brand Storytelling
March 12, 2019

Skydiver Felix Baumgartner didn’t feel a thing

On the 14th of October 2012 Austrian daredevil Felix Baumgartner became the first skydiver to…
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