We start with two 4 hour brand strategy sessions over 2 days
We begin with positioning your brand. Using our "Positioning Sweet Spot" process we’ll find the segment in the market where you're most competitive. We then move onto creating your new brand story using our "Five Cs of Storytelling" (Characters, Conflict, Context, Cure and Change) framework to create a compelling narrative.
We then tune-up your website and update your marketing content
Your new, brand story will be the foundation for all of your marketing. The next step is to give your website a tune-up so that it reflects your new story and is optimised for sales. We’ll also establish your customer personas and then create all the content elements (eBooks, videos, digital & social ads etc) needed for your marketing.
Finally, we create a marketing plan to sell your new brand story
Now that we have refreshed your website and marketing content, we’ll create a 12-month marketing plan that outlines what offline and online media channels we will use to promote your business. Once the plan is running, we monitor the effectiveness of each media channel (and messaging) and optimise both to maximise results.
Steve Haines - ColorCote
"We’ve had a really successful partnership with Steve, Nicqui and the team over the last five years. They have worked with us on a brand transformation project that has touched every aspect of our business from product naming, through to print collateral, trade stands, content marketing and digital. The results have been phenomenal. Significant growth in market share, record sales and a Marketing Leadership award."
Craig Manson - Change Hunters
“I have worked with Steve as a marketing advisor for over 15 years in leadership roles at Canon and most recently Change Hunters. He is one of the best marketers in the business and has always been a great strategic sounding board for me. Steve is an accomplished speaker and has a deep understanding of brand storytelling. I’m excited to see this play out in Story IQ and to continue working with Steve and the team."
Sonja Webb - OfficeMax
"Steve has been a valued brand strategist for OfficeMax over the last 5 years and spearheaded the strategic thinking behind the re-positioning of our OfficeMax brand a number of years ago. He has a deep knowledge of business storytelling narratives and the ability to see where the perceptual white space is in the market and create a brand positioning strategy and brand story to successfully fill it."
