November 15, 2019
The terroir of branding.
In early November, Marlborough winemakers raised a glass to celebrate the trademarking of the Appellation…
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We use story science to create your brand story
We define and craft your brand story as a guiding narrative for all your external and internal communications, using proven story frameworks. We then review your marketing materials to make sure they are reflecting the new brand story and using story structure for best results.
We then optimise your website for lead generation
Once we have developed a clear brand story, we work with you to create a high-converting website. We also establish your customer personas, map out the buyer journey, and then create all the content elements (eBooks, videos, digital & social ads etc) needed for your marketing.
We develop a marketing plan & promote your story
Finally, we develop a 12-month content marketing plan - outlining what traditional and digital media channels you should use to promote your brand story. We constantly test the effectiveness of each marketing channel and messaging and keep optimising both to maximise results.
October 31, 2019
The Law of Scarcity and the rebranding of the potato.
Here's a tale from the 1700's that beautifully demonstrates the Law of Scarcity. Old Frederick…
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October 10, 2019
Visual storytelling – put your customers in the picture.
My favourite thing on Facebook - and probably the entire worldwide web if I’m completely…
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Brands we have worked with
Creative Marketing Agency. Creative, Marketing and Advertising Agency. Creative, Marketing and Advertising
What our clients say about us
Steve Haines - ColorCote
"We’ve had a really successful partnership with Steve, Nicqui and the team over the last four years. They have worked with us on a brand transformation project that has touched every aspect of our business from product naming, through to print collateral, trade stands, and digital. The results have been phenomenal. Significant growth in market share, record sales and a Marketing Leadership award in 2016."
Craig Manson - Change Hunters
“I have worked with Steve as a marketing advisor for over 15 years in leadership roles at Canon and most recently Change Hunters. He is one of the best marketers in the business and has always been a great strategic sounding board for me. Steve is an accomplished speaker and has a deep understanding of brand storytelling. I’m excited to see this play out in Story IQ and to continue working with Steve and the team."
Sonja Webb - OfficeMax
"Steve has been a valued brand strategist for OfficeMax over the last 5 years and spearheaded the strategic thinking behind the re-positioning of our OfficeMax brand a number of years ago. He has a deep knowledge of business storytelling narratives and the ability to see where the perceptual white space is in the market and create a brand positioning strategy to successfully fill it."