Is confusing, unclear messaging and a weak brand story costing you sales? We use cognitive science and the power of storytelling to help you better connect with customers and compel them to buy.
Steve Ballantyne – Story IQ Founder
Is confusing, unclear messaging and a weak brand story costing you sales? We use cognitive science and the power of storytelling to help you better connect with customers and compel them to buy.
Steve Ballantyne – Story IQ Founder
1. We define the brand story that sets you apart
We define and craft your brand story as a guiding narrative for all your marketing, using proven story frameworks such as ‘The Hero’s Journey’. We then review your existing marketing materials to make sure they are reflecting the new brand story and using story structure for maximum impact.
2. We create a website that turns browsers into buyers
Once we have developed a clear brand story, we work with you to create a high-converting website. We also establish your customer personas, map out the buyer journey, and then create all the content elements (eBooks, videos, digital & social ads etc) needed for your marketing programme.
3. We promote the hell out of your brand story
Finally, we develop a 12-month content marketing plan - outlining what traditional and digital media channels you should use to promote your brand story. We constantly test the effectiveness of each marketing channel and messaging and keep optimising both to get the best results.
Steve Haines - ColorCote
"We’ve had a really successful partnership with Steve, Nicqui and the team over the last four years. They have worked with us on a brand transformation project that has touched every aspect of our business from product naming, through to print collateral, trade stands, and digital. The results have been phenomenal. Significant growth in market share, record sales and a Marketing Leadership award in 2016."
Craig Manson - Change Hunters
“I have worked with Steve as a marketing advisor for over 15 years in leadership roles at Canon and most recently Change Hunters. He is one of the best marketers in the business and has always been a great strategic sounding board for me. Steve is an accomplished speaker and has a deep understanding of brand storytelling. I’m excited to see this play out in Story IQ and to continue working with Steve and the team."
Sonja Webb - OfficeMax
"Steve has been a valued brand strategist for OfficeMax over the last 5 years and spearheaded the strategic thinking behind the re-positioning of our OfficeMax brand a number of years ago. He has a deep knowledge of business storytelling narratives and the ability to see where the perceptual white space is in the market and create a brand positioning strategy to successfully fill it."
