brand story

A good brand story is good for business

I’m Steve Ballantyne, founder of brand story agency Story IQ. Unlike many other branding agencies who focus on design, we focus on story first.
We believe that story is the most important element in branding. We’ll help you tell the right story to the right audience in the right way.

BOOK A BRAND STRATEGY SESSION
Steve Ballantyne - brand story consultant

A good brand story is good for business.

I’m Steve Ballantyne, founder of brand story agency Story IQ. Unlike many other branding agencies who focus on design, we focus on story first. We believe that story is the most important element in branding. We’ll help you tell the right story to the right audience in the right way.

BOOK A FREE STORY STRATEGY SESSION

We use proven narrative frameworks to create your unique brand story

We define and craft your brand story as a guiding narrative for all your external and internal communications, using proven story frameworks. We then review your marketing materials to make sure they are reflecting the new brand story and using story structure for best results.

We refresh your website and create engaging new marketing content

Once we have developed a clear brand story, we work with you to create a high-converting website. We also establish your customer personas, map out the buyer journey, and then create all the content elements (eBooks, videos, digital & social ads etc) needed for your marketing.

We create a digital marketing plan to promote your new brand story

Finally, we develop a 12-month content marketing plan - outlining what traditional and digital media channels you should use to promote your brand story. We constantly test the effectiveness of each marketing channel and messaging and keep optimising both to maximise results.

Brands we have worked with

Brand story. Brand story marketing agency. Agency. Marketing agency.

Read our latest brand stories

Uptake Fertiliser Story IQ

Uptake Fertiliser has a new brand story

Moderno Solutions Salesforce journey

A new brand story for Moderno

Leftfield Wine Range

A new brand story for Leftfield Wines

What our clients say about us

Steve Haines - ColorCote

"We’ve had a really successful partnership with Steve, Nicqui and the team over the last five years. They have worked with us on a brand transformation project that has touched every aspect of our business from product naming, through to print collateral, trade stands, content marketing and digital. The results have been phenomenal. Significant growth in market share, record sales and a Marketing Leadership award."

Craig Manson - Change Hunters

“I have worked with Steve as a marketing advisor for over 15 years in leadership roles at Canon and most recently Change Hunters. He is one of the best marketers in the business and has always been a great strategic sounding board for me. Steve is an accomplished speaker and has a deep understanding of brand storytelling. I’m excited to see this play out in Story IQ and to continue working with Steve and the team."

Sonja Webb - OfficeMax

"Steve has been a valued brand strategist for OfficeMax over the last 5 years and spearheaded the strategic thinking behind the re-positioning of our OfficeMax brand a number of years ago. He has a deep knowledge of business storytelling narratives and the ability to see where the perceptual white space is in the market and create a brand positioning strategy and brand story to successfully fill it."

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