We’re a brand story marketing agency with a story-based approach
to strategy, branding and content marketing.

1. We use story science to create your brand story

We define and craft your brand story as a guiding narrative for all your external and internal communications, using proven story frameworks. We then review your marketing materials to make sure they are reflecting the new brand story and using story structure for best results.

2. We refresh your website and create content

Once we have developed a clear brand story, we work with you to create a high-converting website. We also establish your customer personas, map out the buyer journey, and then create all the content elements (eBooks, videos, digital & social ads etc) needed for your marketing.

3. We develop a marketing plan & promote your story

Finally, we develop a 12-month content marketing plan - outlining what traditional and digital media channels you should use to promote your brand story. We constantly test the effectiveness of each marketing channel and messaging and keep optimising both to maximise results.

Read our brand story marketing blog

We publish one new story-based article every fortnight. View all posts.

Why hire a marketing agency
Marketing
June 2, 2020

Why Hire a Marketing Agency?

The first thing you need when you have a business, is customers. Without customers you…
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Brands we have worked with

Creative Marketing Agency. Creative, Marketing and Advertising Agency. Creative, Marketing and Advertising

Steve Haines - ColorCote

"We’ve had a really successful partnership with Steve, Nicqui and the team over the last five years. They have worked with us on a brand transformation project that has touched every aspect of our business from product naming, through to print collateral, trade stands, content marketing and digital. The results have been phenomenal. Significant growth in market share, record sales and a Marketing Leadership award in 2016."

Craig Manson - Change Hunters

“I have worked with Steve as a marketing advisor for over 15 years in leadership roles at Canon and most recently Change Hunters. He is one of the best marketers in the business and has always been a great strategic sounding board for me. Steve is an accomplished speaker and has a deep understanding of brand storytelling. I’m excited to see this play out in Story IQ and to continue working with Steve and the team."

Sonja Webb - OfficeMax

"Steve has been a valued brand strategist for OfficeMax over the last 5 years and spearheaded the strategic thinking behind the re-positioning of our OfficeMax brand a number of years ago. He has a deep knowledge of business storytelling narratives and the ability to see where the perceptual white space is in the market and create a brand positioning strategy to successfully fill it."

Meet Steve, Story IQ’s founder

I’ve been working in marketing for 30 years as a strategic advisor to companies like OfficeMax, Canon, ColorCote, Speedy Signs, Westfield, Unitec, Lockwood, Villa Maria and Purex. My mission is to help brands build stronger engagement with their stakeholders by harnessing the powerful principles of story-based marketing.

I have learnt these principles from both coal face experience and studying the world’s leading experts on narrative science and story structure, and have formulated them into a story-based marketing system that works. I believe that well crafted, strategic stories can be the most effective tools for driving lead generation in your business, and I’d love to show you how we can make this happen with our story-based marketing system. Brand story marketing agency.

Call Steve: 021 744 960
Reserve your free consultation
Steve Ballantyne business storytelling Story IQ

I’m Steve, the founder of StoryIQ

I’ve been working in B2B marketing for 30 years as a strategic advisor to companies like OfficeMax, Canon, ColorCote, Speedy Signs, Westfield, Unitec, Lockwood and Wrightson. I have also launched and run an ad agency, and recruitment and digital marketing businesses that have over 2500 customers, so I practice what I preach.

My mission is to help businesses and brands build stronger engagement with their stakeholders by harnessing the powerful principles of story-driven marketing. I have learnt these principles from both coal face experience and studying the world’s leading experts on narrative science and story structure, and have formulated them into a content marketing system that works.

I believe that well crafted, strategic stories can be the most effective tools for driving lead generation in your business, and I’d love to show you how we can make this happen with our story-driven content marketing system.

Call Steve: 021 744 960

Reserve your free 30 min consultation
Steve Ballantyne business storytelling Story IQ