We start with strategy and your brand story.
Using our unique "Positioning Sweet Spot" process we’ll find the segment in the market where you're most competitive. We then move onto creating your authentic brand story using our "Five C's of Storytelling" narrative framework.
We then tune-up your website and content.
The next step is to give your website a tune-up so that it reflects your new story and is optimised for sales. We’ll also establish your customer personas and then create all the content elements needed for your marketing.
We then develop a plan to amplify your story.
Now that we have refreshed your website and marketing content, we’ll create a 12-month marketing plan that outlines what offline and online media channels we will use to promote your business. Once the plan is running, we optimise it monthly.
Steve Haines - ColorCote
"We’ve had a really successful partnership with Steve, Nicqui and the team over the last five years. They have worked with us on a brand transformation project that has touched every aspect of our business from product naming, through to print collateral, trade stands, content marketing and digital. The results have been phenomenal. Significant growth in market share, record sales and a Marketing Leadership award."
Craig Manson - Manson&Co
“I have worked with Steve as a marketing advisor for over 17 years in leadership roles at Canon and most recently Manson&Co. He is one of the best marketers in the business and has always been a great strategic sounding board for me. Steve is an accomplished speaker and has a deep understanding of business strategy and brand storytelling. I’m excited to see this play out in Story IQ and to continue working with Steve and the team."
Sonja Webb - OfficeMax
"Steve has been a valued brand strategist and advisor for OfficeMax over the last 5 years and spearheaded the strategic thinking behind the re-positioning of our OfficeMax brand a number of years ago. He has a deep knowledge of brand strategy, business storytelling narratives and the ability to see where the perceptual white space is in the market and create a brand positioning strategy and brand story to successfully fill it."
