brand story

Clarify your brand story, grow your business.

I’m Steve Ballantyne, founder of Story IQ. We’re an international brand story consultancy with 25 years’ experience working with over 150 brands. We help you get clarity quickly on your brand positioning and messaging. We then work with you to develop an authentic brand story that compels your customers to pay attention and grows sales.

BOOK A FREE STORY STRATEGY SESSION
Steve Ballantyne - brand story consultant

Clarify your brand story, grow your business.

I’m Steve Ballantyne, founder of Story IQ. We’re an international brand story consultancy with 25 years’ experience working with over 150 brands. We help you get clarity quickly on your brand positioning and messaging. We then work with you to develop an authentic brand story that compels your customers to pay attention and grows sales.

BOOK A FREE STORY STRATEGY SESSION

We use proven narrative frameworks to create your unique brand story

We define and craft your brand story as a guiding narrative for all your external and internal communications, using proven story frameworks. We then review your marketing materials to make sure they are reflecting the new brand story and using story structure for best results.

We refresh your website and create engaging new marketing content

Once we have developed a clear brand story, we work with you to create a high-converting website. We also establish your customer personas, map out the buyer journey, and then create all the content elements (eBooks, videos, digital & social ads etc) needed for your marketing.

We create a digital marketing plan to promote your new brand story

Finally, we develop a 12-month content marketing plan - outlining what traditional and digital media channels you should use to promote your brand story. We constantly test the effectiveness of each marketing channel and messaging and keep optimising both to maximise results.

Brands we have worked with

Brand story. Brand story marketing agency. Agency. Marketing agency.

Read our latest brand stories

Uptake Fertiliser Story IQ

A new brand story for Uptake

Moderno Solutions Salesforce journey

A new brand story for Moderno

Leftfield Wine Range

A new brand story for Leftfield Wines

What our clients say about us

Steve Haines - ColorCote

"We’ve had a really successful partnership with Steve, Nicqui and the team over the last five years. They have worked with us on a brand transformation project that has touched every aspect of our business from product naming, through to print collateral, trade stands, content marketing and digital. The results have been phenomenal. Significant growth in market share, record sales and a Marketing Leadership award."

Craig Manson - Change Hunters

“I have worked with Steve as a marketing advisor for over 15 years in leadership roles at Canon and most recently Change Hunters. He is one of the best marketers in the business and has always been a great strategic sounding board for me. Steve is an accomplished speaker and has a deep understanding of brand storytelling. I’m excited to see this play out in Story IQ and to continue working with Steve and the team."

Sonja Webb - OfficeMax

"Steve has been a valued brand strategist for OfficeMax over the last 5 years and spearheaded the strategic thinking behind the re-positioning of our OfficeMax brand a number of years ago. He has a deep knowledge of business storytelling narratives and the ability to see where the perceptual white space is in the market and create a brand positioning strategy and brand story to successfully fill it."

Greg Foran Air New Zealand
Leadership
June 17, 2020

Narrative and Numbers

Narrative in business - here's an example of how storytelling could have changed the effect of one important email. Let me start with one of the best business quotes I have read recently, from bestselling author…

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