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Our story marketing process

We use story science to create your brand story

We define and craft your brand story as a guiding narrative for all your external and internal communications, using proven story frameworks. We then review your marketing materials to make sure they are reflecting the new brand story and using story structure for best results.

We then optimise your website for lead generation

Once we have developed a clear brand story, we work with you to create a high-converting website. We also establish your customer personas, map out the buyer journey, and then create all the content elements (eBooks, videos, digital & social ads etc) needed for your marketing.

We develop a marketing plan & promote your story

Finally, we develop a 12-month content marketing plan - outlining what traditional and digital media channels you should use to promote your brand story. We constantly test the effectiveness of each marketing channel and messaging and keep optimising both to maximise results.

Download our eBook and get practical tips on how to use the power of storytelling in your marketing.

The biggest marketing challenge today is getting time-strapped, information overloaded consumers to pay attention to your message. The answer lies in storytelling – the most powerful form of communication known to man.

In Story IQ’s informative new eBook for business brands we talk about the cognitive science behind storytelling, and share practical tips on how to use story-driven content marketing as a strategic business tool to spark conversations, increase emotional engagement and generate sales leads.



Read our story marketing blog

We publish one new story-based article a week. View all posts.

Narrative strategies for leaders
Leadership
February 12, 2020

6 narrative strategies for business leaders

If you lead your staff using proven narrative strategies, you’ll get results. Microsoft does it.…
Read More
Tell an effective narrative with Story IQ
Brand Storytelling
January 28, 2020

What do Trump, Oprah and Steve Jobs have in common?

They each illustrate the power of an effective narrative. We may not like the narrative,…
Read More

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Brands we have worked with

Creative Marketing Agency. Creative, Marketing and Advertising Agency. Creative, Marketing and Advertising

Steve Haines - ColorCote

"We’ve had a really successful partnership with Steve, Nicqui and the team over the last five years. They have worked with us on a brand transformation project that has touched every aspect of our business from product naming, through to print collateral, trade stands, content marketing and digital. The results have been phenomenal. Significant growth in market share, record sales and a Marketing Leadership award in 2016."

Craig Manson - Change Hunters

“I have worked with Steve as a marketing advisor for over 15 years in leadership roles at Canon and most recently Change Hunters. He is one of the best marketers in the business and has always been a great strategic sounding board for me. Steve is an accomplished speaker and has a deep understanding of brand storytelling. I’m excited to see this play out in Story IQ and to continue working with Steve and the team."

Sonja Webb - OfficeMax

"Steve has been a valued brand strategist for OfficeMax over the last 5 years and spearheaded the strategic thinking behind the re-positioning of our OfficeMax brand a number of years ago. He has a deep knowledge of business storytelling narratives and the ability to see where the perceptual white space is in the market and create a brand positioning strategy to successfully fill it."