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Smart branding

You’re not a mega corporation, we’re not a multi-national agency. You’ve got a tight-knit, lean marketing team that’s hungry for a partner, not just a talker who’s here to take. That’s us. We’re in your corner. We work best with ambitious brands with lean marketing teams, that are wanting to lift their marketing game without breaking the bank.

Smart branding

You’re not a mega corporation, we’re not a multi-national agency. You’ve got a tight-knit, lean marketing team that’s hungry for a partner, not just a talker who’s here to take. That’s us. We’re in your corner. We work best with ambitious brands with lean marketing teams, that are wanting to lift their marketing game without breaking the bank.

We work on the entire brand journey with you, from uncovering strategic insights to producing creative content and honing your storytelling skills.

Real talk brand strategy

BRAND STRATEGY

We start with your customers, diving deep into their perceptions to anchor your brand strategy in solid, research-backed insights. Leveraging market-tested storytelling frameworks, we craft your brand's narrative, uniting all messaging around one compelling, core story.

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Content marketing

CREATIVE CONTENT

After crafting your brand story, we weave the story into every marketing piece - website, videos, articles, ads, and social media. Every element echoes your brand's epic story, enhanced by smart, punchy content. We then amplify your message with targeted ad campaigns.

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STORYTELLING TRAINING

We elevate your team with storytelling workshops, transforming them from accidental to intentional storytellers. Our workshops are designed to master the art and science of captivating storytelling, perfect for in-house creatives eager to enhance their skills.

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Toustone Data Company

A full brand refresh for tech company Toustone

Brand structure & video for Kordia

Brand structure & video for Kordia

Television time for promo & branding company

Framecad connection diagram

Framecad explores a global story

Speedy Signs store

A complete brand refresh helps Speedy Signs grow

Speedy Signs marketing campaign

TV ad for Speedy Signs’ female buyers

Brand story marketing agency

A quirky and unexpected brand story for Leftfield Wines

Narrative strategy for Asaleo Care eco story video

Marketing agency services for effective brand storytelling

Branding services - branding perspectives

Brand perception research

To create a robust research-based platform for your brand strategy, we start our process by talking with your staff and customers. This helps us develop a deep understanding of how your brand is perceived internally and externally.

Smart brand strategy

Brand positioning strategy

Whether you’re launching a brand new product or re-branding an existing company, product or service, we’ll help you intelligently position your brand for success using our unique “Positioning Sweet Spot” process.

Brand names and brand marks

Brand story development

With our research-based and market-tested storytelling frameworks, we shape your brand story, centre your messaging around a core narrative, and develop a bespoke verbal identity to use in all of your marketing campaigns.

Branding - the core brand narrative

Brand naming & logo design

Brand naming and logo design is one of the most important parts of a brand’s evolution. That’s why we take the time to lay the right strategic foundations for your brand before we start developing name options and designing logos.

Branding services comms plan

Brand communication plan

Armed with your new brand story, we then develop a brand communication plan that details what media channels we will use to amplify your brand story and messaging. Once the plan is running, we optimise it monthly for best results.

Branding - virtual workshops and training

Brand story workshops

Our brand story workshops enable you to upskill your team and create strong brand ambassadors. We also facilitate workshops on brand positioning strategy, building customer personas, storytelling techniques and content marketing.

What our clients say about us

Craig Williams, Kordia
Research and Brand Architecture Strategy

“After a number of successful acquisitions we tasked Brand IQ with developing a brand strategy and story that would unite them all under the Kordia umbrella. Brand IQ’s research-based approach ensured that we got a deep understanding of how customers and staff viewed the branding of the new business units. Steve and his team helped us get the brand architecture right and developed a powerful brand story that our staff could align with. Having worked with Steve before he was the obvious choice for this challenge, and I would have no hesitation in recommending him for any brand project.”

Steve Haines, ColorCote
Rebranding, Website & Content Creation

“We’ve had a really successful marketing partnership with Steve, Nicqui and the team over the last 8 years. They have worked with us on a significant brand transformation project that has touched every aspect of our business from brand architecture to product naming strategies, through to new print collateral, trade stands and advertising, website re-development, digital advertising and social media content marketing. The results have been phenomenal. Significant growth in market share, record sales month after month and the Marketing Leadership award at the 2016 TVNZ Marketing Awards.”

Sonja Webb, OfficeMax
Storytelling Training Workshops

“Steve is, naturally, a great storyteller, and as a result his storytelling training workshops are extremely engaging and thought-provoking. Steve tailored the content to suit our requirements, and the feedback we received from attendees was overwhelmingly positive. In fact, the storytelling workshop was so popular that we had to run a second one so that more staff could attend! The workshops are just the right balance of informative and interactive. The information is very practical and our people have been easily able to incorporate what they learned into their everyday work. Highly recommend!”